Help Center

Dynamic websites are developed with structures that allow content to be edited globally throughout the website, making websites scalable and adaptable for the future. Having dynamic data makes it easy for website novices to edit their content independently as the information is organized into custom posts and fields. A custom post type of services can be created with service details in custom fields, putting the control into a web form that is just like a form we fill out online every day.

“Internal links are links from one page on the same domain to another. Google uses internal links to help discover new content. Internal links also aid the flow of PageRank around your site.”

“An IP address, or simply an “IP,” is a unique address that identifies a device on the Internet or a local network. It allows a system to be recognized by other systems connected via the Internet protocol.”

A landing page is an informational or promotional webpage a user “lands on” after clicking a link. Most online advertisements link to a landing page that corresponds with the content of the ad.

Landing pages often have a simple design and a primary call to action, such as “Learn More,” “Download Now,” or “Buy Today.” The goal is to minimize distractions and guide the user to take a specific step. Some landing pages use the associated website template, while others may have a completely different design. They may be integrated into a website or published as “standalone” pages that do not link back to the primary site.

Examples of landing page entry points include:

1. A sponsored search result
2. A link in a marketing email
3. A link in a YouTube video
4. A button in an app, such as “Upgrade Now”
5. A promotional URL in a physical mailing

Landing pages commonly include analytics code for tracking and marketing purposes. The analytics data may include things like source/referrer, IP address, platform, and link clicks. These metrics help marketers determine how effective each landing page is and can be used for remarketing purposes, such as customizing ads for repeat visitors.

“Metadata describes other data. It provides information about a certain item’s content. For example, an image may include metadata that describes how large the picture is, the color depth, the image resolution, when the image was created, and other data. A text document’s metadata may contain information about how long the document is, who the author is, when the document was written, and a short summary of the document.

Web pages often include metadata in the form of meta tags. Description and keywords meta tags are commonly used to describe the Web page’s content. Most search engines use this data when adding pages to their search index.”

Your Domain Registrar is the provider you pay to manage your domain.

Most hosting providers offer domain registration, so it is not uncommon that your hosting provider will also be your domain registrar.

Another common Domain Registrar is Google Domains.

“Web servers typically host multiple websites. Some only host a few, while others may host several hundred. Web servers that host websites for multiple users are called “shared hosts.” This is the most common type of hosting solution and is used for personal sites, small business sites, and websites run by small organizations.”

A site map, sometimes written “sitemap,” is an overview of the pages within a website. Site maps of smaller sites may include every page of the website, while site maps of larger sites often only include pages for major categories and subcategories of the website. While site maps can be organized in a variety of ways, most use an outline form, with pages arranged by topic. This gives visitors a good overall picture of how the site is organized and clearly defines all the resources the website has to offer.

While a properly designed website should allow visitors to navigate the entire site without using the site map, incorporating a site map gives users another means of locating pages. For this reason, each page listed in a site map is typically linked to the page it represents. This allows visitors to quickly jump to any section of a website listed in the site map.

A website that is static has data that doesn’t change often as it requires manual edits, versus dynamic data that can be edited site-wide. Most static websites are Brochure Sites.

The Universal Code Standard Website Build is our standard static website build package.

“Since static Web pages contain fixed code, the content of each page does not change unless it is manually updated by the webmaster. This works well for small websites, but it can make large sites with hundreds or thousands of pages difficult to maintain. Therefore, larger websites typically use dynamic pages, which can be updated by simply modifying a database record.”

A virtual private server allows multiple websites to use the same server, but avoids the pitfalls of shared hosting because the resources are partitioned so each website is independent of each other.

“The most common type of VPS is a web host. Many web hosting companies offer VPS hosting solutions as an alternative to shared hosting and dedicated hosting. A VPS sits in between the two options, usually in both performance and price. Like a shared host, a VPS may share the resources of a physical machine with other hosting accounts. However, a VPS is custom-configureable like a dedicated hosting solution it is isolated (“private”) from other accounts.”